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Scaling a mid-premium innerwear brand in today’s quick commerce ecosystem is both a challenge and an opportunity. From stagnated revenue to massive 2X growth in just three months, our journey combined data-driven strategy, smart listing optimization, and deep integration with platforms like Blinkit, Zepto, and Swiggy Instamart. Here’s how we turned hurdles into high-velocity success—along
India’s quick commerce sector has moved far beyond groceries—and this year, apparel emerged as the new powerhouse, defining how millions shop for fashion across cities and towns. From June 2024 to June 2025, fashion was not just delivered quickly; it reshaped the entire quick commerce business model and opened vast, untapped growth avenues for platforms, brands,
India’s Quick-commerce landscape just witnessed a historic turning point. For the first time ever, quick commerce is now officially bigger than traditional food delivery, driven by Blinkit’s explosive growth in the April–June quarter of FY2026. Blinkit, Eternal Ltd’s (formerly Zomato) quick commerce arm, posted revenue of ₹2,400 crore in Q1, surpassing Zomato’s food delivery segment, which came